Gateway to College National Network Enrollment Strategic Planning

Wednesday, March 30, 2016

GtCNN is committed to continual network improvement to support our program’s work with students and their communities. A 2014-2015 initiative focused on increasing enrollment in eight Gateway programs through development and implementation of strategic enrollment plans. The project enabled Gateway programs to improve their enrollment processes by focusing on the development of tactics that address their enrollment and work with their local stakeholders to implement these strategies.

In spring of 2014, GtCNN staff led strategic planning sessions with each of the eight Gateway programs, and their local stakeholders, to examine their strengths and obstacles in enrolling new students. Each planning session led to the development of 6 or 7 goals around enrollment and the formation of teams, who worked together to develop tactics and implement Strategic Enrollment Plans in late 2014 and 2015. Their work over the past year and a half culminated in the Gateway to College Summer Enrollment Conference, hosted in Portland in June 2015. At the conference, the enrollment teams shared best practices with colleagues from 36 Gateway to College programs through workshops in areas such as social media, the use of written collateral, building community partnerships, and student and alumni referrals.

During the Summer Enrollment Conference, GtCNN staff interviewed members of the eight programs involved in the enrollment project. The resulting videos provided an additional resource of enrollment tactics for all Gateway programs. In 2016, GtCNN will launch a National Network honors program and develop new curriculum as we continue to provide resources to help our programs provide a pathway to high school graduation and postsecondary success.

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